News: When and Where to Focus Your Listings in May

May 6, 2020

A lot of selling comes from knowing where your potential leads are. This way, you know where to focus your resources and invest in what matters.  

Similar to our previous article on ‘How to Use Your Ad Credits Smartly’, today we’re sharing insights gathered from just last month (April 2020) – so you get the newest and most relevant information.  

When to Focus Your Listings? 

For this, we looked at volume of searches made by property seekers during the different days of the week.  

In terms of days of the week, it seems that weekends are the clear winner – with Sunday just edging above Saturday by a little.  

The weekdays overall saw relatively balanced search volumes, with Tuesday being the day with the lowest number of searches in the month of April 2020.  

Graph01_Volume of Property Searches (April 2020)

Now that you know property seekers are more actively searching on weekends, let’s look at the time of the day they’re most active.  

We saw that property seekers started getting active in the afternoon and they peaked at 8PM to 11PM.  

Graph02_Volume of Property Searches (April 2020)

In our previous article, we noticed that property seekers were most active on Mondays and at 12PM to 3PM instead. However in the month of April 2020, we saw this interesting shift in consumer behaviour

This could be attributed to the fact that many of us are staying at home. Through staying at home, you might be working more hours and finding it even harder to juggle family and work. Which might explain why property seekers can only search on weekends, when they have more mind space for property search; and more in the nighttime, when the children are more likely to be asleep.  

Where to Focus Your Listings?

Here’s a look at the 28 different districts in Singapore and the volume of views they’ve had over the month of April 2020, from the lowest to the highest in viewing numbers. 

Consistent to our findings on ‘Property Seekers Still Keen Despite COVID-19. Here’s What They Are Looking At.‘,  the district with the highest search volume continues to be in Hougang/Punggol/Sengkang.

Graph03_Volume of Property Searches (April 2020)

And here’s a look at the volume of searches for ‘Sale’ listings versus ‘Rent’:  

Graph04_Volume of Property Searches (April 2020)

All in all, the volume of property searches still remains strong in Singapore – but just as our lifestyle has been different these couple of months, so has the property seekers’ search behaviour.  

However it’s always important to know that every listing is unique and you should monitor their Listing Performance Insights closely as well!

Graph05_Volume of Property Searches (April 2020)

This wraps up our article for the week – we hope you found this piece useful.  

Stay tuned for next week’s publication!  

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Evelyn Wee
Senior marketing director
ERA REALTY NETWORK PTE LTD
ewll-sing@hotmail.com
CEA Licence No.:
L3002382K / R025310G
+(65) 9628 4712